What Florida Home Sellers Want in 2026: Why Professional Photography, 3D Tours & Floor Plans Matter

Today's home sellers expect more than a few attractive listing photographs. They want their agents to provide professional marketing that helps their properties stand out and gives prospective buyers the information they need.

Zillow's 2026 Consumer Housing Trends Report offers compelling evidence of just how important visual marketing has become.

According to Zillow's research, 78% of surveyed sellers said they would be more likely to hire an agent offering high-resolution photography. Another 75% said they would be more likely to hire an agent offering virtual tours or interactive floor plans.

These findings reveal an important opportunity for real estate professionals throughout Palm Beach County and the Treasure Coast.

Professional photography helps agents win listings

Professional photography isn't simply a tool for attracting buyers. It can also help agents demonstrate their marketing capabilities during listing presentations.

For sellers evaluating multiple agents, the quality of an agent's marketing materials can be an important differentiator.

Floor plans and virtual tours are increasingly valuable

Zillow's research found that 78% of sellers considered floor plans highly important, while 64% placed high importance on virtual tours.

Yet only 67% reported that their listing included a floor plan, and 56% reported having a virtual tour.

That gap suggests an opportunity for agents to distinguish their services by offering a more complete visual presentation.

A complete listing-media strategy

For properties in Jupiter, Palm Beach Gardens, Tequesta, Stuart, Port St. Lucie, and surrounding communities, a comprehensive media package can include professional photography, aerial imagery, 3D tours and floor plans, listing videos, and twilight photography.

These services work together to create a more informative and engaging listing presentation.

The Higginbotham Media advantage

Higginbotham Media provides professional real estate photography and marketing services throughout the Palm Beaches and Treasure Coast.

Our goal is to help agents showcase properties professionally, simplify their marketing workflow, and deliver an exceptional experience to sellers.

Whether you're marketing a waterfront estate, a family home, or a condominium, professional visual media helps tell the property's story.

Ready to elevate your next listing?

Visit Higginbotham Media to explore our real estate media services.

Source: Zillow 2026 Consumer Housing Trends Report. Percentages represent surveyed U.S. sellers, not Florida-specific respondents.