How to use your listing photography in a seller presentation
Your listing media is part of your pitch. Show a seller your standard on comparable homes, keep the look consistent, and promise delivery dates you can keep.
Service
Real Estate Photography
Interior photography that shows buyers the whole home.
Further down: how it works, service area and travel, which package to choose and the FAQ.
Watching the forecast? Read the Florida real estate photography weather guide.
What it is
What is real estate photography?
Real estate photography is the set of interior and exterior photographs a listing agent uses to market a home for sale on the MLS, listing portals, social media, and print. Each frame shows a room or elevation the way a buyer would see it on a visit, with straight verticals, true color, and a clear view through the windows. Higginbotham Media photographs homes across Florida's Treasure Coast and The Palm Beaches in HDR, blending several exposures so a bright window and a dark corner both hold detail. For a home under 3,000 sq ft, the photographer spends about an hour on site and delivers about 36 edited photographs, plus stock amenity images of community features where available. You receive them in a private online gallery within two business days, in full resolution and in MLS, print, and social sizes. Pick a package to add aerials, video, or a Zillow 3D tour to the same visit.
What's included
Professionally composed photographs that present every room clearly and accurately. Delivered within two business days, ready for the MLS and print marketing.
- HDR photography for any lighting condition
- Balanced window pulls
- Vertical corrections and distortion cleanup
- Two-business-day delivery in MLS, print, & social sizes
Real Estate reviews
What agents say.
“Tracey is wonderful and takes great listing photos for my team and me. We've worked with him for more than 5 years and his work is consistent!”
“Tracey shot 2 new listings for us today, it was our first time using him. Great experience! Photos and drone came out great!”
“Tracey is the best!!! Always provides top notch photos, aerials and video!!!”
Who it's for
Is real estate right for this listing?
Who books it
- Listing agents and brokerages preparing a home for the MLS.
- Teams that book for several agents and want one invoice.
- Homeowners selling privately who need listing-ready imagery.
- Anyone who needs interiors and exteriors that read accurately in print and online.
What you receive
- HDR photographs of every room and elevation, with balanced window views and straightened verticals.
- About 36 photographs for a home under 3,000 sq ft on the photography-only package, plus stock amenity photographs of community features where available.
- Every image is edited and color-corrected, then delivered in full resolution and in MLS, print, and social sizes.
- A private online gallery with a download link for the listing team.
How it works
From booking to delivery.
Book
Book online from the pricing page: enter the property address first, choose a time the calendar can reach from the studio's previous shoot, and the request is confirmed by email within one business day.
Prepare
Get the property ready before the visit: the checklist below covers what makes the biggest difference. Access details, gate and lockbox codes go on the booking form.
The visit
Plan on about an hour on site for a home under 3,000 sq ft; larger homes and bundled packages take longer. The photographer works room by room, adjusting lighting and small details as they go.
Editing and delivery
Edited files are delivered to a private online gallery within two business days. Where the booking form offers a rush option, it brings delivery to 24 hours or less for $75. Galleries stay open for the period stated at delivery, typically 30 days, so download and keep your own copies.
Before the shoot
How to get ready.
- Clear counters, floors, and beds; put away personal items, cords, pet bowls, and trash cans.
- Turn on every light, replace burnt-out bulbs, and open blinds and curtains so rooms photograph bright.
- Move vehicles out of the driveway and away from the front of the home, and close garage doors.
- Tidy the yard and pool area: mow, blow off patios, uncover outdoor furniture, and stow hoses and toys.
- Secure pets and, where possible, plan for the home to be empty while the shoot is under way.
Service area & practicalities
Where we shoot, and what to know first.
Service area
Based in Jupiter, FL, serving Florida’s Treasure Coast and The Palm Beaches:
- Palm Beach County — Tequesta, Jupiter, Jupiter Farms, Juno Beach, Palm Beach, Palm Beach Gardens, North Palm Beach
- Martin County — Palm City, Stuart, Jensen Beach, Hobe Sound
- St. Lucie County — Fort Pierce, Port St. Lucie
- Indian River County — Vero Beach, Sebastian
Outside these areas? Send the address for a travel quote.
Travel fees
- No travel fee within 85 road miles of the studio.
- Beyond that, $1.50 per round-trip mile, calculated from the property address before you pick a time.
- Properties more than 200 round-trip miles away are quoted individually.
Good to know
- Listing packages cover homes up to 3,000 sq ft; larger homes are priced at $0.10 per additional square foot when you book.
- If the home is not ready when the photographer arrives, the shoot may go ahead as-is, be shortened, or be completed on a paid return visit.
- Canceling less than 12 hours before the start time, or a visit that cannot go ahead because the property is inaccessible or not ready, carries a $75 fee.
- Galleries stay open for the period stated at delivery, typically 30 days, so download and keep your own copies.
- Once the invoice is paid you hold a non-exclusive license to market that specific property with the media: MLS, brokerage and portal listings, social media, email, and print. The license does not move to a new agent or brokerage with the listing, and builders, designers, or vacation-rental operators need their own.
The full terms are on the terms of service page.
Choosing a package
Which package includes real estate?
- Book The Minimalist
The Minimalist
$325For Homes Less Than 3,000 Sq Ft.
Photos plus about five aerials for a home under 3,000 sq ft. The package agents book most.
Plan on about 1 hour on site.
- Book Real Estate Photography
Real Estate Photography
$235
Photographs only, for a listing that does not need aerials or a tour.
Plan on about 1 hour on site.
- Book The Kit + Kaboodle
The Kit + Kaboodle
$500
Adds the Zillow 3D tour and a measured floor plan to photos and aerials.
Plan on about 1½ hours on site.
- Book Real Estate Photos & Video
Real Estate Photos & Video
$750
Photos, aerials, and a walkthrough video from one visit; photos in two business days, video in three to five.
Plan on about 2½ hours on site.
- Book The Whole Shebang
The Whole Shebang
$925
Photos, aerials, video, Zillow 3D, and floor plan in a single booking; the video follows the photos by a few days.
Plan on about 3½ hours on site.
Booking regularly? Every paid shoot counts toward status in the loyalty program, and each tier unlocks reward picks you can add to a booking.
Frequently asked
Real Estate questions, answered.
- How many photographs will I receive?
- The photography-only package covers about 36 interior and exterior photographs for a home under 3,000 sq ft, with stock amenity photographs of community features where available. Bundled packages include the same photography alongside aerials, video, or a 3D tour.
- What does HDR photography change for a listing?
- Each photograph blends several exposures, so a bright window and a dark corner hold detail in the same frame. The view outside stays visible and the room's colors stay true, whatever the weather or time of day.
- Does the price change for a larger home?
- Yes. Listing packages cover homes up to 3,000 sq ft and add $0.10 per square foot above that. The booking form asks for the square footage and shows the exact total before you send the request.
- What sizes and formats are delivered?
- Full-resolution files plus MLS, print, and social sizes, all edited and color-corrected, in a private online gallery. Galleries typically stay open for 30 days, so download your copies.
- Where can I use the photographs?
- Once the invoice is paid you hold a non-exclusive license to market that property: MLS, brokerage and portal listings, social media, email, and print. The license stays with the listing it was created for and does not transfer to another agent or a later sale.
- What happens if the home is not ready when you arrive?
- The photographer is not able to clean, stage, or move furniture. If the home is not ready, the shoot may go ahead as-is, be shortened, or be finished on a paid return visit, and a visit that cannot take place at all may be treated as a late cancellation with a $75 fee.
From the blog
Notes on real estate shoots.
Articles from the field about real estate photography, written by the photographer who does the work.
Virtual Staging vs Physical Staging for Florida Listings
Vacant listing in Palm Beach, Martin, or Indian River County? Compare physical and virtual staging on cost, timing, and BeachesMLS disclosure.
When Your Friday Afternoon Takes an Unexpected Turn: Confessions of a Real Estate Photographer
What started as a routine Friday afternoon real estate shoot quickly turned into an unexpected adventure when I managed to lock myself inside the garage. Sometimes being a Real Estate Photographer means getting the shot—and occasionally figuring out how to escape afterward.